Calura Gloss Intense Violet -66/VV

Calura Gloss offers the versatility of a liquid color in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.

Each bottle contains 2 oz.

Mixing Ratio 1:1 - 1 Part Hair Color + 1 Part Developer 

Developers:

Calura Lotion Developer 7 Volume (2%): Offers a lotion-like consistency ideal for bottle application.

Calura Cream Developer 7 Volume (2%) Offers a cream-like consistency for more control when applying with a bowl and brush.

Calura Cream Developer 13 Volume (4%) was specially formulated to be mixed with the intense neutral series to offer up to 50% white hair blending.

Clear: Dye-free formula that offers shine and hydration; can be used alone or intermixed with any Calura Gloss shade.

Processing Time:

Toning: 3-10 minutes

Color Balancing: 20 minutes*

White Hair Blending (Up to 50%): 30-35 minutes

Processing times are to be used as guidelines only. Porous hair may require a reduced processing time and/or dilution of shade with the clear. For more vibrant results or for better white blending, process 15-20 minutes with plastic cap under pre-heated warm dryer. 

*Process up to 20 minutes. To achieve lighter color deposit, either dilute shade with clear or use a lighter shade.

Application:

Apply generous amount of color mixture on clean damp, or dry hair immediately after mixing. When processing time is complete add lukewarm water and emulsify. Rinse hair thoroughly and gently until water runs clear. Follow with Calura Moisture Balance Shampoo & Conditioner. Finally, apply Colour Lock leave on for 5 minutes and rinse.

About Calura Gloss:

Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colors without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!

•  58 intermixable shades including 24 toners

•  Level 10 toners for better control

View the Digital Swatch Chart 

The best of both worlds: The constant debate: Alkaline or Acidic demi permanent color? Acidic demi-permanent hair colors have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colors have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too.